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How does Facebook decide what to show in my news feed? PDF

Facebook is secretly filtering my news feed? I’m outraged!
Not so secretly, actually. There is controversy this week over the social
network’s research project manipulating nearly 700,000 users’ news feeds to
understand whether it could affect their emotions.
But Facebook has been much more open about its general practice of filtering
the status updates and page posts that you see in your feed when logging on
from your various devices. In fact, it argues that these filters are essential.
Essential? Why can’t Facebook just show me an unfiltered feed?
Because, it argues, the results would be overwhelming. “Every time someone…

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